Guides
Practical guides for founders, makers and creators in India who want their product to be found: by search engines, on launch platforms and by its first visitors.
How to do SEO for a new website: a practical checklist
A step-by-step SEO checklist for a new website: get indexed, choose searches you can win, write pages that answer them, fix the technical basics and earn links.
8 min read · Updated 12 October 2026
Where to list your startup or product in India
The launch platforms, directories, app stores and business listings worth your time as an Indian startup or maker, what each is good for, and how to prepare.
7 min read · Updated 12 October 2026
How to get the first visitors to a new website
Practical ways to get the first visitors to a new website, app or profile in India without a big budget: your network, communities, launches, content, search and small paid tests.
6 min read · Updated 12 October 2026